This interesting study examined the effects of negative ageing stereotypes on self-reported loneliness, risk-taking, subjective health, and help-seeking behaviour in a sample of older adults. The aim of the study was to show the detrimental effects of negative aging stereotypes on older adults’ self-evaluations and behaviours, the well known increases in dependency often observed in health care environments (including hospitals). The researchers explored the effects of positive, neutral or negative stereotypes. As predicted, negative stereotype activation resulted in lower levels of risk taking, subjective health and extraversion, and in higher feelings of loneliness and a more frequent help-seeking behaviour. These findings suggest that the mere activation of negative stereotypes can have broad and deleterious effects on older individuals’ self-evaluation and functioning, which in turn may contribute to the often observed dependency among older people.
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