Category Archives: Stereotyping

Facebook as a site for negative age stereotypes

Research by Becca Levy and colleagues has found ageism to exist in social networking sites. She conducted a content analysis of each publicly accessible Facebook group that concentrated on older individuals. The site “Descriptions” of the 84 groups, with a total of 25,489 members, were analysed. The mean age category of the group creators was 20–29; all were younger than 60 years. Consistent with the research hypothesis, the Descriptions of all but one of these groups focused on negative age stereotypes. Among these Descriptions, 74% excoriated older individuals, 27% infantilized them, and 37% advocated banning them from public activities, such as shopping. Facebook has the potential to break down barriers between generations; in practice, it may have erected new ones.

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Relationship between age identity and pessimism about cognitive ageing

Drawing on past studies of age identity, this research examined whether feeling older was associated with more pessimistic views about cognitive ageing. Using respondents aged 55 years and older in the Midlife Development in the United States study, researchers estimated a series of linear regression models to predict people’s dispositions toward their cognitive ageing. The main comparison is whether the effects of age identity on cognitive aging differ for men and women. Beyond the effects of chronological age, older age identities were associated with more pessimistic dispositions about cognitive ageing. This relationship, however, was found only among women. Age identity shapes cognitive ageing dispositions, though the gendered nature of this relationship remains somewhat unclear. The findings give further evidence about the far-reaching implications of age identity for successful ageing and suggest that future work could explain how subjective aging processes may differ by gender.

Feeling younger than actual age associated with better satisfaction with life

Research indicates that maintaining a more youthful identity (i.e., a larger discrepancy between actual and subjective age) is associated with higher levels of subjective wellbeing, even when controlling for chronological age, gender, socioeconomic status, marital and employment status, and objective and subjective health. The results are consistent with the argument that feeling younger than one’s actual age may function as a positive illusion that promotes better levels of satisfaction with life and wellbeing.

Impact of stereotypical attitudes on health and wellbeing

Ageism largely remains a socially tolerated form of discrimination. From birthday cards to anti-ageing advertisements and comedy sketches, stereotypical ideas about older people and the ageing process abound. While generally trivialized in mainstream culture, this article argues that ageism is, in fact, a serious matter. Drawing from a growing evidence base, the article highlights the significant and largely detrimental impact that ageist stereotypes have on people’s outcomes in later life. It then goes on to analyse some of the possible mechanisms through which stereotypes generate this effect, and finally concludes with a brief outline of some of the psychosocial interventions that might enable older people to weaken or neutralize the toxic effects of internalized negative self-perceptions of ageing. Note: the structural and power relationship dimensions of ageism, while hugely important, are not considered within this article as its focus is on the psychological and emotional dimensions and their impact on personal health and well-being outcomes, an aspect of ageist stereotyping that is seldom discussed.

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Positive attitudes towards ageing protect against dementia

One of the strongest risk factors for dementia is the ε4 variant of the APOE gene. Yet, many who carry it never develop dementia. The current study examined for the first time whether positive age beliefs that are acquired from the culture may reduce the risk of developing dementia among older individuals, including those who are APOE ε4 carriers. The cohort consisted of 4,765 Health and Retirement Study participants who were aged 60 or older and dementia-free at baseline. As predicted, in the total sample those with positive age beliefs at baseline were significantly less likely to develop dementia, after adjusting for relevant covariates. Among those with APOE ε4, those with positive age beliefs were 49.8% less likely to develop dementia than those with negative age beliefs. The results of this study suggest that positive age beliefs, which are modifiable and have been found to reduce stress, can act as a protective factor, even for older individuals at high risk of dementia.

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