Research indicates that maintaining a more youthful identity (i.e., a larger discrepancy between actual and subjective age) is associated with higher levels of subjective wellbeing, even when controlling for chronological age, gender, socioeconomic status, marital and employment status, and objective and subjective health. The results are consistent with the argument that feeling younger than one’s actual age may function as a positive illusion that promotes better levels of satisfaction with life and wellbeing.